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Claude, Clearly.
The plain-English route from opening Claude for the first time to giving it one useful job in your business.
What Claude actually is
A thinking and writing partner that works best when it understands the job, your context and what a good result looks like.
Choose the right version
Start with ordinary Claude. Add Projects, connectors or Claude Code only when the work genuinely needs them.
Teach it your business
Give Claude the essentials once: what you do, who you help, what you sell and how you want the work to sound.
Pick something repeated
Choose one job you already understand. Write down the steps, the inputs and the point where your judgement still matters.
Turn it into a Project
Keep the instructions, source material and examples together so you are not rebuilding the context in every chat.
Add tools later
Connect Gmail, Calendar, Drive or Notion when it removes a real hand-off—not simply because the connection exists.