Wise Women Use AI · Claude feature guide
Projects are one of the most powerful features in Claude, and one of the most underused. Here's what they are, why they matter, and how to set one up today.
Without Projects
You re-explain your business, your tone, your audience. Claude has no memory of the work you've done together before.
With Projects
Claude already knows your business, your brand voice, and your goals before you type a word. Every conversation picks up where you left off.
The basics
The simple version
Think of it like a separate folder for a specific area of your business. Each Project has its own instructions, its own uploaded files, and its own conversation history. Nothing bleeds across from one Project to another.
The instructions
When you set up a Project, you write a set of instructions that Claude reads at the start of every conversation. Your brand voice, your audience, your goals, your preferences. You only write this once, and it applies every time you open that Project.
The files
You can upload files directly into a Project. A brand style guide, a product list, a client brief, a list of your services and prices. Claude can reference these in every conversation inside that Project without you having to paste them in each time.
The conversations
Every conversation you have inside a Project is stored there. So if you worked on your email newsletter last Tuesday, you can open that conversation back up, pick up where you left off, or reference what Claude wrote for you before.
Get started
Social media
Your go-to workspace for all things content. Claude knows your voice, your audience, and your platforms from the moment you open it.
Email marketing
Draft newsletters, nurture sequences, and client emails with Claude already briefed on your tone and your list.
Client work
One Project per client. Upload their brief, their brand guidelines, their preferences. Claude treats every conversation like a dedicated account manager.
Business strategy
A thinking space for your big picture planning. Claude knows your goals, your offers, and where you're heading.
Products and offers
Upload your product or service information once. Use it every time you need copy, descriptions, or sales content.
Course and content creation
Building a course, a guide, or a resource library? Keep all your creation work in one place with your curriculum and style already loaded.
Worked examples
Here are two examples you can adapt for your own Projects.
Example: social media Project
"You are a social media copywriter for my business, Wise Women Use AI. I teach women in business how to use Claude practically, without the overwhelm. My audience is women 40 and over who are not tech-savvy but are smart, driven, and ready to use AI in their business. My tone is warm, direct, and peer-level. Never corporate, never jargon-heavy. I post on TikTok and Instagram. Always write in Australian English."
Example: email marketing Project
"You write emails for my business. My list consists of women entrepreneurs who have opted in for AI education. My tone in emails is conversational, warm, and practical. Emails should feel like a message from a smart friend, not a brand. Keep them concise, under 200 words where possible, and always end with one clear action. I do not use jargon, hype, or urgency tactics."
Don't try to set up five Projects at once. Pick the area of your business where you use Claude most and start there.
Update your Project instructions as your business evolves. The more accurate they are, the better Claude performs.
Got a brand guide, a services list, or an example of writing you love? Upload it. Claude will reference it without you asking.
You will accumulate Projects over time. Name them so you know instantly what each one is for when you open your sidebar.
Open Claude, click Projects in the left sidebar, and create your first one. Pick whichever area of your business you use Claude for most. Then come and share what you created in the community.
Share in the community