Thirteen weeks of content, written as frameworks you adapt in minutes rather than blanks you stare at. Plus the hooks, the prompts and a calm home to keep it all in. You bring your business. It brings the words.
Get the Content Advantage$129 AUD, GST inclusive. Yours to keep, no subscription.
I run my whole business on systems like this one, which is why my evenings are mine again. This is the content one, handed over finished. I'm not teaching from the top of a mountain.
It isn't that you can't write. It's that you're starting from nothing, every single time.
Sunday night, and you know you should get ahead on the week's posts. So you open a blank doc and wait for something to arrive. Twenty minutes later you close it again.
The ideas are there. They turn up on the dog walk, in the shower, halfway through answering someone's question for the fortieth time. They just never turn up when you're sitting down to write.
And the weeks you do manage it, you're pulling it out of yourself. Which is fine once. It is not fine as a way of running a business for the next ten years.
Everything lives in Notion. Duplicate it once and it's yours.
Sixty-five entries across thirteen weeks. Four posts a week, one for each pillar, plus an optional fifth. Every one is a framework with your specifics in brackets and a hook starter attached, so you're editing rather than inventing.
Sorted by pillar and by where the line goes, because a spoken opener and a line on screen are different jobs. Most swipe files hand you one list, which is why people end up reading an advert to camera.
Build a voice brief once from three things you've already written, and every prompt inherits it. Then one written piece becomes five: caption, carousel, email, LinkedIn post, short posts. It checks its own work before handing anything back.
The Notion home the whole thing lives in, already built. Pillars, calendar, the lot. If you came to the workshop you'll recognise it, because it's the finished version of what we started there.
The remap prompt turns the generic 90 days into yours in about ten minutes, and it'll work out your pillars first if you don't know them. The monthly refresh tells you which pillar you leaned on too hard, where you repeated yourself, and one thing you should stop making. It's blunt, which is the point.
There are three ways to get a content system from me and they do different jobs. I'd rather you picked correctly than bought twice.
You want it done and you'll adapt it yourself.
You'd rather build it with people around you.
There's also the free workshop, where we start a Content Command Centre together in an hour. If you haven't been to one yet, start there and decide afterwards. The next one is here.
Members of The Unfair Advantage pay $99. The link is in your classroom, so grab it from there rather than here.
This is 90 days of frameworks to adapt, not 90 days of finished posts to publish untouched.
The adapting is what makes it sound like you, and it's far faster than a blank page. Because it's a digital product you get straight away, I can't offer refunds for change of mind. If something is broken or missing, email me and I'll sort it.
My earlier businesses didn't fail because the ideas were bad. They failed because I was doing all of it, at once, all day, and eventually I ran out. Content was always the first thing to go, and the first thing I felt guilty about.
What changed wasn't discipline. It was never having to start from nothing again. That's the whole thing this hands you, and it's why it's frameworks rather than a course about frameworks.
$129 AUD, GST inclusive. Yours to keep.
Yes, and the free plan is plenty. The whole thing arrives as a Notion template you duplicate in one click. If you have never used Notion, the pack walks you through the only three things you actually need to know.
The prompts work with the free version of Claude or ChatGPT. A paid plan makes longer sessions easier, but nothing here requires one.
That is what the voice brief is for. You build it once from three things you have already written, and every prompt uses it. You will still read what comes back and change lines, and you should. Anything that promises writing you never have to touch is selling you something that will not sound like you.
No, and deliberately not. In the membership you build your own system over the month, guided, one step at a time. The Pack hands you ninety days already written to adapt. If you would rather learn to do it yourself, the membership is the better buy.
The calendar is built on four pillar types that work for almost any business, and the remap prompt relabels the whole thing to your own pillars in about ten minutes. It also works out your pillars first if you do not know them yet.
An afternoon, if you sit down with it. Fifteen minutes on the voice brief, ten on the remap, then you are picking a framework and filling in the brackets.
No. It is built at four because that is a rhythm most people can keep on a bad week, and a calendar you abandon in week three is worth nothing. Do two if two is what you have.