Wise Women Use AI · Free guide
You write the caption yourself, read it back, and it still sounds like a machine had a go at it. There's an actual list of the reasons, kept by the Wikipedia editors who spend their days deleting AI-written articles. Here are the seven that turn up most, in plain English, with the prompt that catches all of them before you post.
Works in Claude, ChatGPT, or whatever you write in. Nothing to install, nothing to download.
Pop your email in and the whole thing opens right here on the page: all seven tells with a before and after, and both prompts ready to copy.
Free. One email and it all opens on this page.
Nothing to download, nothing to wait for. You'll be reading it in about ten seconds.
The quick version
Wikipedia editors keep a page called Signs of AI Writing. They keep it because they are removing AI-written articles off the site every single day, so the list comes from people who read thousands of these a week rather than from a marketer having a guess. It is the most tested list of tells I have found anywhere.
One honest note before you go any further, because you will see people claiming otherwise. This will not beat an AI detector. Those tools are unreliable, that same Wikipedia page says so at the top, and anyone selling you a score is selling you something. What this does is different and more useful: it stops your writing sounding like everybody else's, so the words on the page sound like the woman who runs the business.
What gives it away
Read these once and you will not be able to unsee them. Fair warning: you will start spotting them in other people's captions by this afternoon.
The most recognisable AI sentence in existence. The first half is scaffolding the machine needed to get going. The second half is the actual sentence. Keep the true half, put a full stop where the comma was, and delete the rest.
BeforeThis isn't about working harder, it's about working smarter.
AfterYou don't need to work harder. You need a system that remembers the things you keep forgetting.
Watch for serves as, stands as, functions as, represents a, marks a, boasts. Models avoid the plain word "is" because it reads as flat to them. Real people use it constantly, in nearly every sentence, without noticing.
BeforeThe Sunday reset serves as a way to clear your head before the week starts.
AfterThe Sunday reset clears your head before the week starts.
A comma, then an "-ing" word: highlighting, underscoring, showcasing, reflecting, demonstrating, cementing. It adds significance rather than information. Delete it and check the sentence still says everything you meant. It always does.
BeforeShe built the whole system in a weekend, demonstrating the power of AI for small business owners.
AfterShe built the whole system in a weekend.
Crucial, pivotal, showcase, comprehensive, underscore, foster, tapestry, testament, myriad, realm, harness, elevate, meticulous, delve, additionally, moreover, furthermore. Every one of them has a plain version you would actually say. Crucial is important. Showcase is show. Comprehensive is full.
BeforeAdditionally, this is a crucial step in fostering a comprehensive approach to your content.
AfterDo this bit first. It saves you the most time.
"In today's fast-moving world." "In an era where." "When it comes to your business." It is warming up in front of you instead of starting. Begin at the actual thing you wanted to say, which is usually the second sentence of the paragraph.
BeforeIn today's fast-paced business world, time is your most valuable asset.
AfterYou don't have a spare hour. That's the whole problem.
This is the one nobody can name, and it is the strongest tell of the lot. Human writing is lumpy. A long sentence that runs on because you were still thinking while you typed it, then a short one. Machines produce an even, tidy rhythm, and even rhythm is the sound of nobody having said it out loud.
BeforeYour business needs a system that works. A system saves you time every single week. Time is the thing you never seem to have.
AfterYou need a system. Not a fancy one, just something that holds the twelve things currently living in your head, so that at eleven at night you are not the only backup your business has.
Bulleted lists with bolded headers and a colon. Headings With Every Main Word Capitalised. An emoji at the start of every line. And lists of three where the third item was clearly reached for, because three has a nicer rhythm than two. These are formatting habits, not a voice. Nobody writes to a friend this way.
Before✨ Save time: automate your admin, your inbox, and your calendar
AfterGet the admin off your plate. Start with the inbox, it's the one that eats the morning.
The part you keep
The first one is the full pass, for anything that matters. The second is a ten-second check for a caption you are about to post. Paste them into Claude or ChatGPT exactly as they are and drop your draft in where it says.
Pasting a prompt works right up until the night you forget. Inside The Unfair Advantage this whole thing is set up as a skill, so it runs on everything you write without you doing anything. It sits in the Systems Library with the rest of the setups I use to run this business myself.
See The Unfair AdvantageNot ready for that? The community is free to join, and I'm in there most days. Come and say hi.