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Put your business essentials in one place

Your offers, your ideal client and the explanation of what you do deserve one place you can find again. This creates the starting page of your business headquarters in Notion. You finish with a business overview, an ideal-client section, your offers and a brain-dump inbox. Allow about 15–30 minutes for the first pass.

My whole business runs from one calm home like this, and that's what hands me my time back. This is where yours starts.

This route uses Claude with a Notion connection. Check that the connector is available in your account before starting. Give it access only to the pages needed for this job. Keep passwords in your password manager.

Get the setup and the prompt

Pop your email in and the whole thing unlocks right here on the page: how to connect Claude to Notion, and the exact prompt that builds your HQ with you.

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One email, and it all opens on this page. Nothing to download, nothing to wait for.

The quick version

What your HQ is, and why it matters

Your Headquarters is one page in Notion that holds the heart of your business, what you do, who it's for, and what you sell, with a running inbox for everything else. A written reference makes those essentials easier to share and update. It's a home someone else could be pointed to, it's the thing you'd hand to a new tool or a helper on day one, and it's the calm centre you build everything else on. Claude connects to your Notion and builds it with you, by asking a few simple questions, so you don't stare at a blank page.

The setup

Two steps to your first HQ page

First you connect Claude to your Notion. Then you paste one prompt and answer a few gentle questions while it builds.

1

Connect Claude to your Notion

You only do this once. It lets Claude create and tidy pages in your Notion for you.

  1. Open Claude on your computer, at claude.ai or in the desktop app.
  2. Click your initials in the bottom left, then Settings.
  3. In the sidebar, under Customise, click Connectors.
  4. Click Add in the top right, then type Notion in the search.
  5. Click Notion, then Connect.
  6. A Notion window opens. Sign in, choose the pages or workspace you want Claude to reach, and click Allow.
  7. Notion now shows a tick in your connected list. That's it, Claude can build in your Notion.
2

Paste this prompt and answer along

Open a new Claude chat, paste this in, and let it interview you. One question at a time, plain English, and you can say skip on anything. Watch your HQ appear in Notion as you go.

The prompt
You are helping me build my business HQ: one calm home in Notion for my whole business, starting today with a clear overview. First, ask me what my business is called. Create a new page in my Notion named "[my business name] HQ" and build into it as we go, so I can watch it appear. If you cannot reach my Notion, stop and tell me so I can connect it first. Then interview me to fill it in. Ask me one question at a time and wait for my answer before the next. Keep your questions short and in plain English, no jargon. Let me say skip and move on if I want to. After each answer, reflect back what you heard in one sentence so I know you have it. Ask me these, one at a time: 1. In a sentence or two, what does my business do? 2. Who is it for? Picture your ideal client: who she is, what she is struggling with, and what she wants. 3. What do I sell or offer, and roughly what does each thing cost? When we are done, organise everything into the HQ page, tidy and easy to scan, in my words and not corporate ones, with these three sections: - Business at a glance - My ideal client - What I sell Then create one subpage off the HQ page called "Brain Dump", a running inbox for anything I think of later. Put a one-line note at the top of it telling me to drop things in here any time, from my phone or my laptop, and to ask you to sort them wherever they belong whenever I like. Then show me the HQ page and ask if I would like to add or change anything.

The result

What you'll have at the end

An HQ page in Notion with Business at a glance, My ideal client, and What I sell, in your words.
A Brain Dump inbox you can drop anything into, from your phone or laptop, and ask Claude to sort later.
A business reference you can check, update and share with a helper. This starting page does not back up your files, accounts or complete operating processes.

Want the whole thing?

Your HQ is just the beginning

You've built the front page of your business. Inside Architect Advantage, the Business HQ classroom walks you through building the whole thing out, and every month we build the next piece together, so more of your business runs from one calm home.

See Architect Advantage

Not ready for that yet? Come into the free community first, no commitment.